Ethiopian Fashion, Yoseph

 I think now we’re getting a lot of recognition and I think partly because some of the big designers in the west are using African influences, there’s a whole trend now it’s all about Africa. It’s sort of allowing us to be seen and they’re looking at African designers a lot more now because it’s just a whole big trend and the big designers in the West seem to have validated African prints and African fashion.
Though western fashion is readily available at shopping malls, We Ethiopians are known to favor our traditional dress which local designers are now giving a modern flair.
Previously, the traditional material was supposed to be used only for traditional  clothes, especially the dress and scarf, but nowadays you see either in stores or streets, people, designers using the material to make modern dress like a skirt or a top, which are actually beautiful, because the material is beautiful, it needs to be developed more because there’s so much potential that is not tapped very well